LAS VEGAS--(BUSINESS WIRE)--Jan. 4, 2005-- At this week's International Consumer Electronics Show (CES), Mobile Action, the developer of Handset Manager, the world-leading brand of mobile management software, announced a distribution agreement with Technocel, one of the largest manufacturers and distributors of cellular phone accessories in the United States. Handset Manager is already the leading wireless-to-PC data sharing solution in Europe and Asia, and this distribution deal marks Mobile Action's entry into North America. Technocel will display Handset Manager at CES in South Hall, Booth 31139.

Technocel also will display the new CDMA-compatible version of Handset Manager v8.0. Mobile Action is introducing the CDMA version at CES as part of its North American marketing launch. Handset Manager is already offered in a GSM-compatible version through retailers, carriers and OEMs in Europe and Asia. Handset Manager currently supports more than 500 of the most popular cellular phone models from Nokia, Motorola, Siemens, SonyEricsson, Panasonic, Sagem, Sharp, SAMSUNG, Kyocera, Sanyo, Audiovox and LG.

"Technocel is the perfect partner to help us launch Handset Manager in North America," said Fitzwilliam Yang, brand manager for Mobile Action. "We recognize that American consumers rely extensively on their wireless carriers for accessories, and Technocel has strong relationships with both carriers and retailers, which means Mobile Action will be able to quickly gain strong market penetration for Handset Manager."

Handset Manager allows cellular phone customers to share files and manage features on their mobile phones from their personal computer. Handset Manager v8.0 includes support for sharing of Outlook and Outlook Express address information (.csv files), calendar synchronization, a picture editor to manage cell phone pictures and wallpaper, an audio composer to create customized ring tones, an MMS composer for multimedia messages, and PC-to-cellular file sharing. Mobile Action currently offers Handset Manager software with USB (universal serial bus), infrared and Bluetooth-compatible connectivity hardware.

"We have already had a very positive response from our pre-CES promotion, and we expect more retailers to sign up to stock the new version of Handset Manager during the show this week," said Adrian Hunt, vice president and general manager of Technocel. "We also anticipate that many of our carrier partners will start stocking Handset Manager in their storefronts before the end of the quarter. Handset Manager is the ideal complement to our growing line of wireless phone accessories."

About Technocel

Founded in 1986, Technocel Wireless Accessories offers one of the largest selections of wireless accessories. Technocel is one of the few ISO 9000 accessory manufacturers in the United States, and markets both its own products and related products to both service providers and mass merchants.

Technocel maintains its headquarters in Simi Valley, California. For more information, visit Technocel at www.technocel.com.

About Mobile Action

Mobile Action is the leading developer of mobile management software for the North American, European, Middle Eastern, Asia/Pacific markets. The company's Handset Manager, Mobile Action's trademarked mobile management software, links cellular phones with PCs and allows users to store and edit files, phone book information, appointments, ring tones, images, and more. Handset Manager supports more than 500 popular mobile phone models from well-known mobile manufacturers, including Nokia, Motorola, Sony Ericsson, Siemens, Sharp, Panasonic, Sagem, SAMSUNG, LG, Kyocera, Sanyo, Audiovox, Sharp, etc.

For more information, see Mobile Action at www.mobileaction.com.